Cluster Strategy Opens Door to ImmensePossibilities


E-Make Co., Ltd., a Taichung manufacturer of firstclass toolboxes, workbenches, etc., has adopted a focus on innovation and customer needs since it joined a government’s project to promote servitization for manufacturing SME clusters 2 years ago.

E-Make Co., Ltd., a Taichung manufacturer of firstclass toolboxes, workbenches, etc., has adopted a focus on innovation and customer needs since it joined a government’s project to promote servitization for manufacturing SME clusters 2 years ago. 

The Taiwan-based company, who has exported to Europe, Australia and Japan, managed to enter the Latin American market with the right positioning and channels.

It first sought a brand perception as “professional” – skilled maintenance/assembly staff and quality MIT hand tools via strategic alliance with other Taiwanese tool manufacturers to ride through the cut-throat competition. Also, to break the language barrier and gain a toehold, it partnered up with a Colombian counterpart, Worker.

Devoted to servicing prime clientele, E-Make becomes known for customization, specialization, and high- qualit y. With its M ade -in-Taiwan products distinctively different from those made in China, E-Make has transcended itself and now competes with the league of high-end hand tool manufacturers in Germany and Japan.

In 2013, a special order from a Swedish tool brandname further pushed towards a toolbox industry cluster. To meet the needs for an anniversary-edition toolbox with brand labels and World Rally decals on it, E-Make collaborated with a company specializing in water transfer printing and developed the “magnetic 3D water transfer” technique whose application wowed the world and drew attention of potential buyers.

The collaboration, amplified by international marketing through a world-class client, taught a valuable lesson: service and innovation makes a brand a success. So the E-Make-led toolbox cluster continues to strive for diversification and customization.

This cluster has brought many central-Taiwan hand tool manufacturers together in R&D and supply. In addition, the strategic alliance with various industries to boost product diversity and ingenuity, combined with government support, became a catalyst for a fruitful industrial upgrade. For example, the e-bank roller wagon, the child of E-Make, Goldenwell, Ya-Cheng, and Dersheng Caster, is well-received in the market for its onsite mobility enabled by solar panel-powered innovation.

文章出處:2014.06spotlight中小企業知識期刊》VOL.02